05 August 2003

Web analysis tools

With increasing use of websites to communicate, it is also necessary to be able to track how effective the websites are. Simple visitor statistics can provide some insight into how websites are being used.

UCOnline has been asked to investigate the acquisition of enterprise web analysis tools, to analyse the structure and use of the University’s web sites. Such a system will allow us to provide statistics on visitors to the various pages around the campus, usage patterns and so on. With proper interpretation, suitable tools will allow use to provide a better service to users of the websites, identify broken links and orphan pages (those with no links to them), and other structural and usage issues.

An enterprise-wide system is likely to cost the University $20,000 to $50,000, with annual maintenance costs of between $2,000 and $20,000. Webtrends [ http://www.netiq.com/webtrends/ ] is an example of the type of software used commercially for this purpose.